Built for the love between dogs and their people.

It started with a dog named Cooper and a Tuesday afternoon that lasted three days.

Cooper's family spent 72 hours posting flyers, driving every street, and refreshing Facebook groups. When he was finally found — two miles away, healthy and confused — the person who found him had no way to contact his family. They tried the engraved tag. The phone number was outdated.

The technology to fix this has existed for a decade. QR codes are on every receipt and bus stop. NFC chips are in every modern phone. But nobody had made a pet tag that was both beautiful enough to actually put on a collar and smart enough to work.

We set out to build the thing we wished existed: a tag that looks great, communicates everything a stranger needs, and gets updated in seconds when your phone number changes. A product that feels less like a utility and more like love made physical.